STEWARTSHCES Essay Example | Topics and Well Written Essays - 750 words

STEWARTSHCES - Essay Example Within 1 day, personnel within the relevant departments must participate optimally in establishing the relationship between existing promotional techniques and corresponding sales revenue generated. Upon linking promotional technique with resultant sales revenue, the next step involves evaluating cost of each promotion strategy. Each technique possesses unique advantages and disadvantages. On the second day, cost of direct mailing or in-store signs must be harmonized with budgeted resources. A meeting with all store managers should be held within 2 weeks. After analyzing effectiveness of promotional techniques and their corresponding costs, information gained will be useful in making objective marketing decisions. The president will use this information in influencing the manager’s perspective on advertisement. Upon completion of the meeting, each manager will present his or her opinion on challenges likely to emanate from the new marketing policies. Opinions from individual managers will be analyzed and addressed accordingly, like by increasing monetary allocation to a certain manager’s area. Some managers and buyers may become uncomfortable with adopted promotional measures. For example, disparity in consumers’ age characteristics may not allow implementation of social media marketing in all markets. Therefore, appropriate adjustments will be made in order to optimize promotional technique used in every market segment. Stewart Shoes is currently doing well in terms of sales. Since its establishment in 1953, this company has expanded because it adopted effective business models. However, business environments keep changing; hence necessitating adjustment of operation protocols. Adjustment of traditional business framework usually creates conflict between stakeholders. Currently, managers from various departments have diverse opinions on the value of money used in advertisement and

Business Innovation Essay Example | Topics and Well Written Essays - 1500 words

Business Innovation - Essay Example The companys goals and culture are embedded into the actual design and management of its facilities (Fitzgerald, 2001). For instance, the company’s buildings have large windows, warm colors and fabrics, open floor plans, recreation areas and fitness centers. This enables the company to connect indirectly with its employees while providing an environment that allows for a more productive and interactive workforce. The companys catch phrase too, Connecting People, is symbolic of the culture, which helps define the purpose of its physical facilities. Their culture encourages employee participation through open discussions and debates. Nokia’s culture promotes good communications, which is integrated into every day interaction with and between employees (Nokia, 2006). They have performance-management system, called Investing in People (IIP) involves discussions between employees and their managers, twice a year. They have flexible working hours, study leave and health-care services and recreational activities (HRM Digest). Another company having innovative culture is Procter & Gamble (P&G), America’s biggest maker of household products. There is a shift in P&G’s culture from a conservative, slow-moving, bureaucratic attitude to a modern, fast-moving, internet-savvy organization (CorporateWatch, 2006). They have introduced a new system of attracting the right talents in its fold with a view to make faster and better decisions, cut red tape, reduce costs of systems and procedure while setting more aggressive sales goals. Go, Give and Grow is a scheme that has struck chord with the youth. This scheme gives the graduates the opportunity to make their personal contribution to humanitarian projects before they start their career with P&G (HRMID, 2006). The new graduates selected for employment with P&G get a chance to work for 12 months in a developing country with the World Health Organization (WHO) or Unicef.